Mortgage Broker in Mount Pleasant, SC

We know that many home loan officers have horrible reputations. Some brokers only see their clients as transactions, and a means to make quick money. They come off as impatient and pushy, failing to understand that this is a very big decision for you. At Mission One Mortgage, we take the opposite approach. We encourage our clients to take as much time as needed to ask us questions and review mortgage documents. We could say that our mission is to exceed your expectations, but we'd rather just show you. From assistance finding FHA, VA, or other loans to refinancing your current mortgage, Mission One is the team you can trust.

Here are just a few reasons why home buyers choose Mission One Mortgage:

No Additional Fees

No Additional Fees- Providing our client's services free of charge, using a mortgage broker like Mission One Mortgage can help you scout the best price on loans without a hefty price tag.

Access to 50 Lenders

Access to 50 Lenders- With access to a range of loans and interest rates available, Mission One Mortgage can shop for the best loans for your unique needs.

Accessible to Our Clients

Accessible to Our Clients- Providing a transparent and communicative service to all our clients, Mission One Mortgage ensures all phone calls are answered or returned in a timely manner.

Setting You Up for Success

Setting You Up for Success- Helping you prepare all your documents for pre-approval and the loan application, Mission One Mortgage will provide you with all the necessary information to secure the best loan.

Contact Us For Service !

Free Consultation phone-number (843) 822-5685

To understand the benefits of working with a mortgage broker, you must first understand their role in the home-buying process.

What Does a Mortgage Broker Do?

Your mortgage broker is a third party that works to connect you with mortgage lenders. Essentially, a mortgage broker works as an intermediary between a person who wants to buy a home and the entities offering loans to buy a home. The mortgage broker works with both the borrower and lender to get the borrower approved. They also verify and collect paperwork from the borrower that the lender needs to finish a home purchase. Typically, mortgage brokers have relationships with several home loan lenders. Mission One Mortgage, for example, has access to 50 different lenders, which gives us a wide range of home loans in Mount Pleasant, SC, from which to choose.

In addition to finding a home loan lender, your mortgage broker will help you settle on the best loan options and interest rates for your budget. Ideally, your mortgage broker will take a great deal of stress and legwork off your plate while also potentially saving you money.

Help with the Pre-Approval Process

If you're ready to buy a home, getting pre-qualified is a great choice that will streamline the entire process. Your mortgage broker makes getting pre-approved easy by obtaining all the documents needed to get you pre-qualified. In taking a look at your application, they will determine if you're ready for the pre-approval process. If your application needs additional items, the mortgage company will help point you in the right direction to ensure your application is as strong as it can be. Your mortgage broker will also walk you through the different types of loans, from Conventional and FHA to VA and USDA.

In order to be pre-approved for a home in South Carolina, you must have the following:

  • Two Years of W2 Forms
  • 30 Days of Pay Stubs from Employer
  • 60 Days of Bank Statements
  • A Valid Driver's License

Conventional Mortgages

Conventional loans can be used to purchase a new home or refinance your current one. Conventional loans include fixed-rate mortgages and adjustable-rate mortgages. Generally, borrowers must put down a 3% down payment for owner-occupants, 10% for a vacation property, and 20% for an investment home. If you are able to pay 20% of the total cost of the home, you can avoid private mortgage insurance, which is otherwise required. Conventional mortgages are often preferred by buyers with good credit or people needing a non-owner-occupied mortgage.

 Mortgage Broker Mount Pleasant, SC
 Mortgage Company Mount Pleasant, SC

FHA Loans

FHA mortgages are issued by the U.S. government and backed by the Department of Housing & Urban Development (HUD). This loan is often preferred by first-time homebuyers because it only requires a 3.5% down payment and offers more flexibility with credit requirements and underwriting standards. FHA loans have several requirements you must meet to qualify. Contact Mission One Mortgage today to learn more about FHA loans and whether or not they're best for your financial situation.

USDA Loans

Also backed by the government, these loans are insured by the U.S. Department of Agriculture and don't require money down. These loans have lower insurance requirements when compared to FHA loans, offer 100% financing if you qualify, and allow for closing costs to be covered by the seller. In order to qualify for a USDA loan, you must live in a rural area, and your household income must meet certain standards. These loans are often preferred by low-income citizens who live in rural parts of South Carolina.

 Mortgage Lending Service Mount Pleasant, SC
 Refinancing Mount Pleasant, SC

Veteran Mortgages

Also known as VA or Veteran's Affairs loans, these mortgages are reserved for the brave men and women who served in the military. VA loans help provide our military members, veterans, and their families with favorable loan terms and an easy home ownership experience. Often, those who qualify are not required to make a down payment on their home. Additionally, these loans often include less expensive closing costs.

If you are a veteran or the family member of a veteran, contact Mission One Mortgage today to speak with our Vetted VA Professional, Debbie Haberny. Debbie helps our military members, veterans, and their family members obtain home loans utilizing veteran benefits and would be happy to help as you search for a home.

Q. I was talking to my spouse about mortgage brokers, and they mentioned the phrase home loan originator. What's the difference between a broker and a loan originator?

A. The mortgage industry is full of confusing jobs and titles, making it easy to confuse roles and responsibilities. Such is the case with mortgage brokers and home loan originators. Though their roles share similarities, a home loan originator in Mount Pleasant, SC, works for a bank or credit union, while a mortgage broker works for a brokerage company. Home loan originators and mortgage brokers are both licensed by the Nationwide Multistate Licensing System (NMLS).

Q. I've heard from everyone that you must have mortgage insurance to buy a home. What is mortgage insurance?

A. Essentially, mortgage insurance helps protect lenders if a borrower forecloses on the home they bought. One advantage of mortgage insurance is that when borrowers pay it, lenders can often grant loans to buyers when they might not have otherwise. Though not always required to buy a home, mortgage insurance is often needed for down payments of less than 20%.

Q. I have just been pre-approved to buy a beautiful home in South Carolina. Is there anything I shouldn't do now that I'm pre-qualified?

A. Mortgage companies like Mission One Mortgage, make getting pre-qualified for a home easy. However, as your loan process continues, your lender is required to run a new credit report before closing on a home. For that reason, it's to avoid any activity that might affect your credit score, such as:

  • Do not become a co-signer on a loan with someone else.
  • Do not quit or change your job.
  • Do not apply for new credit cards, automobile loans, or any other lines of credit.
  • Do not use your credit card to pay for large purchases, like furniture for your new house.
  • Do not avoid payments on current lines of credit, loans, or utility bills.

Q. My brother-in-law recently refinanced his home in South Carolina. What is refinancing, and should I consider refinancing my home too?

A. Refinancing your home basically means you're swapping your current mortgage for a new one, most often with a lower interest rate. If you would like to reduce the term of your loan, lower your monthly mortgage payments, or consolidate debt, refinancing may be a smart option. Many homeowners also choose to refinance if they want to switch from adjustable-rate mortgages to fixed-rate mortgages or to get cash back for home renovations. To learn whether refinancing is a viable option for your situation, contact Mission One Mortgage ASAP, as loan rates change frequently.

Mission One Mortgage: Turning Dreams into Reality, One Mortgage at a Time


Here at Mission One Mortgage, we believe that the best communities begin with the dream of home ownership. Our mission is to make those dreams come true, with personalized service, expert guidance, and good old-fashioned hard work. As one of the most trusted mortgage companies in Mount Pleasant, SC, we have years of experience working with a diverse range of clients, from first-time buyers and investors to self-employed borrowers and non-native English speakers.

Though every mortgage situation is different, one thing never changes: our commitment to clients. Contact our office today to get started on an exceptional home-buying experience.

Contact Us For Service !

phone-number (843) 822-5685
 Refinances Mount Pleasant, SC

Latest News in Mount Pleasant, SC

$2.4B deal buys 3 South Carolina hospitals, including Mount Pleasant facility

Listen to this articleThree area hospitals have been sold in a $2.4 billion deal to North Carolina-based Novant Health by the previous owner, Tenet Healthcare of Dallas, Texas.The sale of East Cooper Medical Center in Mount Pleasant, Hilton Head Hospital in Hilton Head and Coastal Carolina Hospital in Hardeeville includes the associated physician clinics and other operations, according to a news release from Novant Health.“We are beyond thrilled to welcome our new team members...

Listen to this article

Three area hospitals have been sold in a $2.4 billion deal to North Carolina-based Novant Health by the previous owner, Tenet Healthcare of Dallas, Texas.

The sale of East Cooper Medical Center in Mount Pleasant, Hilton Head Hospital in Hilton Head and Coastal Carolina Hospital in Hardeeville includes the associated physician clinics and other operations, according to a news release from Novant Health.

“We are beyond thrilled to welcome our new team members and grow our presence in South Carolina,” said Carl S. Armato, president and CEO, Novant Health, which is headquartered in Winston-Salem. “Novant Health’s long-term vision is to transform the health and wellness of these communities through expanded specialty services and clinical expertise. We are energized and united behind our cause to create a healthier future together by building connections with patients and clinicians in coastal South Carolina.”

The East Cooper Medical Center includes 15 physician clinics. Hilton Head Hospital includes the Bluffton Okatie Outpatient Center and 12 physician clinics. Coastal Carolina Hospital in Jasper County includes the Tidewatch Free-Standing Emergency Department in Bluffton, according to the news release.

Novant Health said continuity of care is a priority and appointments and procedures will continue as scheduled during the transition period. “We are working closely with our new Novant Health team members to ensure a seamless transition for patients and team members,” Joel Taylor, market CEO of Hilton Head Regional Healthcare, said in the release. “We are eager to move forward together in support of our teams and know decisions will be made with our community’s needs at the forefront.”

“There’s a lot to be excited about when planning for our future,” Tyler Sherrill, CEO of East Cooper Medical Center, said in the release. “Novant Health is known for elevating clinician leadership to provide patients with a trusted health care experience through world-class technology, personal connections and convenient access to care.”

Tenet Health also owns a cluster of imaging centers and urgent care clinics in York, Rock Hill and Fort Mill, but those South Carolina properties were not part of the deal for the coastal hospitals.

“We understand that taking care of our patients starts with taking care of our people, so I’m delighted to join a leadership team that strives to not only be a healthc are provider of choice but also an employer of choice,” Ryan Lee, CEO of Coastal Carolina Hospital, said in the release. “I look forward to expanding the resources available to our team.”

Novant Health supports health and wellness programs in the community, including health education/screenings, community health workers and mobile cruisers. Each year, Novant Health provides hundreds of programs that serve patients, neighbors and some of their communities’ most vulnerable citizens, the company said in the release.

The Novant Health network consists of more than 1,900 physicians and more than 38,000 team members who provide care at more than 800 locations, the release said.

Mount Pleasant plans to limit home building permits until 2029 in effort to slow growth

MOUNT PLEASANT — In an ongoing backlash to years of soaring population growth and traffic complaints, this affluent suburb plans to extend ...

MOUNT PLEASANT — In an ongoing backlash to years of soaring population growth and traffic complaints, this affluent suburb plans to extend strict limits on building permits for another five years.

Just 600 new residences would be permitted yearly in the town of more than 94,000 people, and the actual number would likely be lower.

The yearslong effort to slow residential development by capping building permits is a step no other municipality in South Carolina has taken, but few have experienced growth like Mount Pleasant. The town's population has roughly doubled since 2000 and tripled since 1990.

“There was concern in the community about our infrastructure being able to keep up with the growth rate, and I don’t think that concern has gone away," said Councilwoman G.M. Whitley, who put the permit limit extension before Town Council in November.

The measure is scheduled for a Planning Commission hearing Dec. 13, with a final Town Council vote expected in January. The "building permit allocation system" has been in place nearly five years, and instead of expiring in early 2024, it would be extended to 2029.

Mount Pleasant News

It's among many steps the town has taken to thwart rapid growth. There's also a moratorium on new apartment construction that's been in place for seven years, zoning rules have been changed to limit building height and density, and development impact fees were increased dramatically.

In 2018, the year before the permit caps began, the town saw 1,407 new dwelling units — houses, apartments, townhouses and other types of residences. Last year, there were 759.

The permit limits were aimed at slowing the town's annual growth rate for residences from more than 3 percent to a target of 2.1 percent. The result was a growth rate even lower, marked by a low of 1.29 percent in 2020 when just 520 new residences were built.

Real Estate

Mount Pleasant's ordinance in 2019 laid out justifications for limiting building permits, and nearly five years later those have not changed.

The ordinance to extend the permit limits uses the same language, which says "the effects of significant growth are apparent and have resulted not only in increased traffic, congestion and noise, but have also burdened the services.." and "...the town’s road system is barely capable of adequately handling current traffic..."

The permit rules are particularly strict when it comes to higher density multi-family construction, such as apartments and condos. Just 500 new multi-family residences would be allowed over five years, while 2,400 single-family homes could be permitted.

Perhaps surprisingly, despite the limits in place since 2019, hundreds of single-family-home permits went unclaimed.

“Right now we have in excess of 800-900 single-family permits," said Michele Reed, the town's planning director.

Real estate professionals said a lack of developable land in Mount Pleasant and the high cost of any land available help explain why hundreds of permits to build houses were not used.

“Mount Pleasant, in a lot of ways, is near build-out," said Josh Dix, government affairs director for the Charleston Trident Association of Realtors. "There’s not a lot of opportunity for single-family."

Real Estate

If the town were to annex more properties, that could change. The town is currently in a lawsuit over rules that require property owners to become part of the town in order to get the water and sewer service needed for development.

The suit was filed by owners of a 185-acre tract on the Wando River, known as the Republic tract.

If it were to be developed in the town, Mount Pleasant's impact fees would apply and permit limits would allow just 25 new homes per developer every six months. If it could be developed as an unincorporated part of Charleston County, town officials have said the county's zoning would allow about 1,600 homes.

So, Mount Pleasant is mostly built-out, but that could change.

In the current permit-limiting plan that started in 2019, all but 10 of the 500 multi-family permits were claimed, as were all 100 of the permits allowed for accessory dwellings — generally small second homes on the same property as a primary home.

Mount Pleasant News

Unclaimed permits will not roll over into the next proposed 5-year program. And as with the current program, there would be limits on how many single-family permits could be obtained every six months.

Drew Grossklauss, a Mount Pleasant realtor who became president of the Charleston Trident Association of Realtors in November, said he understands the town needs to address growth but the length of the permit limit extension seems unnecessary.

“I would say five years seems like an extreme to do something," he said.

There are exceptions to the permit caps. The two developments that have ongoing agreements with the town, Carolina Park and Liberty Hill Farm, are exempt, as are developments of affordable housing.

Real Estate

During the last five years, there was one townhouse development, Gregorie Ferry Towns, that qualified for the affordable housing exception — townhomes started at $279,000 — but real estate professionals doubt private developers could create more.

"The cost of land, the cost of construction — all these things add up," said Dix. He said allowing more permits for multi-family housing could help create more affordable housing.

“There is a lot of talk from realtors that if we build a lot of multi-family housing, Mount Pleasant would be more affordable, but I think that’s not true," said Whitley. "They will charge what the market will bear."

Reach David Slade at 843-937-5552. Follow him on Twitter @DSladeNews.

Hamlin settlement community asks Mount Pleasant officials to stop new development

MOUNT PLEASANT, S.C. (WCIV) — Saving Hamlin.That's the message from people living in the Hamlin Beach Community who showed up at...

MOUNT PLEASANT, S.C. (WCIV) — Saving Hamlin.

That's the message from people living in the Hamlin Beach Community who showed up at Mount Pleasant Town Hall Wednesday night. The town’s planning commission voted to recommend the town council deny a rezoning request that would allow for new development.

Multiple people dressed in red brought up their concerns with this possible rezoning to the planning commission.

“We are wearing this red because this is the blood, sweat, and tears that our ancestors have shed to get this land, keep this land,” said Myra Richardson. “And we are also still shedding blood, sweat, and tears to preserve, protect, and keep it for our children, and our great-grandchildren and everybody to come.”

Richardson told News 4 that a move like this would devastate Hamlin.

Read more: "Mount Pleasant native transfers to Tigertown, Graduates from Titletown."

Hamlin Beach is one of Charleston County’s many settlement communities seeking protection for its land, but people say it’s more than just that. They say it’s preserving the roots of the Gullah Geechee culture spanning for decades.

“I’m 51 years old, and I still live on the land, and I can trace my history back to my great-great-grandfather who was a slave living on that land,” said Cassandra Davis.

Land that could be rezoned, giving developers the green light to build new homes.

Read more: "Bailem family protests against alleged unauthorized conversion of John Ballam Road."

Mount Pleasant’s planning commission unanimously decided to recommend denying the zoning request. That recommendation will go to the town council and a final vote will be in its members’ hands.

People living in Hamlin hope the council will also choose to protect their homes.

“Once they come in, one little project at a time, it'll be something that overflows, and it'll be uncontrollable. If you allow one person to do it, then you're not going to be able to deny the next applicant that comes through,” Richardson said.

Richardson said she also worries about development causing traffic and flooding issues. She thinks the rezoning request was extremely vague and fears it would give developers too much power.

Read more: "Mount Pleasant family responds to Charleston County's attempt to dismiss their lawsuit against them."

“You don't know what they want, you don't know what they were planning.”

The planning commission said it’s learning it must shift its focus to protecting the area’s neighborhoods; something the people of Hamlin are grateful for.

“They have just really come together with one sound, one voice to make sure that communities like the Hamlin Beach Community is protected,” Davis said.

The planning commission also mentioned Hamlin Beach is working to get its historic designation, and they wouldn’t want something like a new development to hinder that process.

How does Trader Joe's choose new locations? Here's what analysts say.

MOUNT PLEASANT — The saying goes that beggars can’t be choosers, and Trader Joe’s certainly doesn’t need to beg for business (if you've ever fought for a parking spot on a Sunday afternoon, you know).The California-based grocery chain has a reputation for being highly selective about where it opens new stores — even if that means choosing a second location a few miles fr...

MOUNT PLEASANT — The saying goes that beggars can’t be choosers, and Trader Joe’s certainly doesn’t need to beg for business (if you've ever fought for a parking spot on a Sunday afternoon, you know).

The California-based grocery chain has a reputation for being highly selective about where it opens new stores — even if that means choosing a second location a few miles from an existing one.

Trader Joe’s confirmed in January that Mount Pleasant will soon have not one, but two stores in town.

The announcement sparked excitement, praise and a fair amount of grumbling from outside fans of the grocery chain who believe their communities are more deserving of a new Trader Joe's location. A post about the chain's plans for Mount Pleasant drew more than 800 comments on The Post and Courier's Facebook page.

"This is the craziest decision," one reader groused. "Right around the corner basically from the current one...why not spread out a bit and go to James Island, West Ashley, N. Charleston or Summerville?"

"Do better Trader Joes," another demanded. "Two locations in the same area is preposterous."

As one might imagine, the news received a much more favorable reception in Mount Pleasant.

Tasha Blomquist and her son perused the floral offerings in front of the store on a cloudy morning. Blomquist said she stops by the store twice a week and is eager to see a new location, hopefully, in the northern part of town, where she lives.

“I live way in north Mount Pleasant, so I’m happy there might be one there,” Blomquist said. “I think it’s needed though because every time I’m here … I feel like you have to do multiple laps around the parking lot just to find a spot.”

Another shopper, Kelly Crowley, who lives near Brickyard Plantation, said opening a second store will hopefully cut down on crowds.

“We come by here pretty regularly. If you come here on Sunday or even Saturday, it’s lines all the way back into the aisle," Crowley said.

Though Trader Joe’s has not disclosed where the new store will be, multiple sources have told The Post and Courier the grocery chain is considering the old Bi-Lo building at the foot of the Isle of Palms Connector — a few miles from the store on Johnnie Dodds Boulevard that opened in 2011, and not farther into northern Mount Pleasant as customers like Blomquist would hope.

Real Estate

The proximity to an existing store seems like a head-scratching move — why does Mount Pleasant get two stores 5 miles apart, bypassing places like Summerville or West Ashley?

Demand for a Trader Joe’s in these areas is high, as evidenced by petitions that attract thousands of signatures calling for the chain to open the shop in their towns and cities.

One such petition from 2020 that called for a store in Summerville earned nearly 5,000 signatures. Another in West Ashley gained over 6,000.

Similar efforts also crop up in Myrtle Beach regularly. The city is one of South Carolina’s fastest-growing, yet you won’t find a Trader Joe's in the coastal municipality. Former Horry County Director of Planning David Schwerd said he had that conversation over and over during his 30-year tenure.

“'We need Trader Joe's. Everybody always wants a Trader Joe's. Pretty much every time a commercial rezoning or development planning comes up, it's usually the first one that gets mentioned,” Schwerd said.

Jeff Campbell, the University of South Carolina's department of retailing chair, said grocery stores, particularly Trader Joe's, are extremely strategic in opening new locations. You won't see a Trader Joe's on every corner, and they take their time scouting areas before settling on a city.

"Typically, they would use a variety of metrics in site selection, and while location is still an important consideration, they'll look at things like projected foot traffic, the demographics of the area, where the current transportation routes are, where competitors are located," Campbell said.

Myrtle Beach being a hot spot for tourists might not be attractive to the chain either. People who visit the coastal city are looking to stock up for the week, heading to Walmart or Costco for items in bulk, rather than prepackaged, single-serve foods, Campbell said.

People can request that Trader Joe’s consider their city for a new store. Nakia Rohde, a spokesperson for Trader Joe’s, said the company receives “tons” of requests for stores nationwide.

The company doesn’t share much about how it chooses the perfect site for a new Trader Joe's. But Schwerd has a hunch. He pointed to the region’s median income, age and education level — factors the grocer is thought to consider when choosing sites for a new store.

“They have their undisclosed lists of what they're looking for in demographics,” Schwerd said. “Even though Trader Joe's does not list any specific criteria in their evaluation, that's what they're looking for. They have an upscale, educated clientele.”

An interview with Joe Coulombe, the store’s founder and namesake, published in the LA Times in 2011 demonstrates this ideology that seems to have stuck with the company: “Unless you have enough well-educated people, Trader Joe’s will not work.”

Because of these factors, Schwerd said Horry County or Myrtle Beach are unlikely to get a Trader Joe’s any time soon.

According to U.S. census data, Myrtle Beach has a median income of $57,713, a median age of 51.5 years and 28.8 percent of residents who hold bachelor’s degrees or higher.

Mount Pleasant’s median age of 41.3 years is slightly higher than the state’s 40.5 years, but in Greenville and Columbia, where the other two Trader Joe’s are located, the median ages are much younger at 35.9 and 28.4, respectively.

“They want younger consumers, they want a little bit better-income consumers," Campbell said.

Mount Pleasant, where the median income is $114,237 and 66 percent of residents hold a bachelor’s degree, is far above the state’s median income level of roughly $64,000 and where 32.6 percent of the state hold bachelor's degrees.

So, Trader Joe’s wants to open stores in higher-earning areas with higher volumes of college-educated folks, and Mount Pleasant happens to fit the bill. It fits so well that shoppers will soon find half of South Carolina's Trader Joe's in town.

Campbell, who lives in Lexington, said he’d like to welcome a store in his city, but it’s not likely — it's just not what Trader Joe’s is looking for.

“They're not trying to sell to everybody. They're trying to sell to a particular demographic, and that demographic tends to do very well,” Campbell said.

Reach Anna Sharpe at 843-806-6790.

Retail venture coming to shuttered Charleston-area shop to offer 'something for everyone'

A new eclectic retail enterprise is moving into the large Lowcountry building once occupied by a home decor store and farm-to-table food emporium....

A new eclectic retail enterprise is moving into the large Lowcountry building once occupied by a home decor store and farm-to-table food emporium.

Modern Manor, a cooperative of 35 merchants selling apparel, home decor items, antiques, plants, jewelry and other products in leased booths, opens Feb. 9 at 2521 U.S. Highway 17 in Mount Pleasant.

The 10,000-square-foot building is the former site of the short-lived Heavens Marketplace, which closed in December after expanding down the coast from Myrtle Beach 16 months earlier. The building also previously served as the retail operation for nearby Boone Hall Farms for 14 years before closing in early 2020.

The new retail venture is owned by East Cooper residents Karen Massarotti and Jessica Wiley, who are among the nearly three dozen boutique owners with booths in the 65 spaces created in the former open-space structure.

The business partners latched onto the site shortly after the home decor business closed before the end of last year.

"There wasn't much for a business like ours in the northern part of Mount Pleasant," Massarotti said. "We wanted to do something different."

The duo said they didn't have to reach out to others to rent spaces in the building.

"It was mostly just word of mouth," Massarotti said. "They called us."

Wiley, too, believes the shop will fill a missing niche in the state's fourth-largest municipality that nearly 100,000 people call home.

As the Charleston area continues to grow and attract more residents, so does the need for food and the vendors who provide it.

No fewer than 12 new grocery stores are in the works across the Lowcountry, including plans to tear down and replace one store on site and relocate two others.

Around Charleston, the population boom — now expanding at an average net daily rate of 36 residents, according to the latest update — keeps fueling competition among supermarket chains that are angling to be as close as possible to the proliferating housing enclaves that keep their cash registers ringing.

That's about 13,300 new residents each year spread across Charleston, Berkeley and Dorchester counties, with many of the newcomers settling on the fringes of the growing region, especially in large-scale developments in Goose Creek, Moncks Corner and Summerville.

The three counties saw a 20 percent population surge over the past decade to a combined 830,000 residents, according to the Charleston Regional Development Alliance.

Competing grocery chains closely analyze the numbers to decide where to set up shop.

By one measure, a general rule for a full-service supermarket of 40,000 square feet or more to be viable is to have 10,000 residents, or about 4,000 rooftops, within a 20-mile radius. If there's competition in the market, the required number of residents is higher and vice versa for an area with no rivals.


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